Brand kit
Logos & downloads
Every Hidden Hustle mark, ready for socials, print and partners. SVG is the master format — infinitely scalable, ideal for embroidery, apparel and print. PNG is transparent (except the flattened tiles) and sized for upload straight to social platforms.
Icon
The peaks mark on its own. Use it for profile pictures, app icons, woven labels and anywhere the wordmark would be too small to read.
Peaks mark — Ember
Primary icon, transparent background
PNG 960 × 768
Peaks mark — Paper
For dark backgrounds
PNG 960 × 768
Peaks mark — Ink
For light backgrounds
PNG 960 × 768
Peaks mark — Ember on charcoal
Flattened tile, no transparency
PNG 960 × 768
Lockups
Mark plus wordmark. Stacked for square spaces and packaging; horizontal for headers, banners and email signatures.
Stacked lockup — Ember
Mark over HIDDEN HUSTLE
PNG 960 × 976
Stacked lockup — Paper
For dark backgrounds
PNG 960 × 976
Stacked lockup — Ink
For light backgrounds
PNG 960 × 976
Horizontal lockup — Ember
Headers, email signatures, banners
PNG 2100 × 288
Horizontal lockup — Paper
For dark backgrounds
PNG 2100 × 288
Horizontal lockup — Ink
For light backgrounds
PNG 2100 × 288
Solid tiles — mark
Flattened backgrounds, no transparency. Black on white, white on black, ember on white and ember on black for placements where a transparent PNG won't behave.
Mark — black on white
Flattened tile, print and documents
PNG 960 × 768
Mark — white on black
Flattened tile, dark placements
PNG 960 × 768
Mark — ember on white
Flattened tile, light placements
PNG 960 × 768
Mark — ember on black
Flattened tile, hero placement
PNG 960 × 768
Solid tiles — lockups
The same four colour pairings applied to the stacked and horizontal lockups.
Stacked — black on white
Flattened tile
PNG 960 × 976
Stacked — white on black
Flattened tile
PNG 960 × 976
Stacked — ember on white
Flattened tile
PNG 960 × 976
Stacked — ember on black
Flattened tile
PNG 960 × 976
Horizontal — black on white
Flattened tile
PNG 2100 × 288
Horizontal — white on black
Flattened tile
PNG 2100 × 288
Horizontal — ember on white
Flattened tile
PNG 2100 × 288
Horizontal — ember on black
Flattened tile
PNG 2100 × 288
Social
Pre-sized and pre-cropped. Avatars are 1024 × 1024 square; the share card is 1200 × 630 for link previews and cover images.
Profile avatar — Ember on charcoal
Instagram, TikTok, X, LinkedIn, YouTube
PNG 1024 × 1024
Profile avatar — Charcoal on ember
Alternate, high-visibility
PNG 1024 × 1024
Share / cover card
Open Graph, Facebook, LinkedIn banners
PNG 1200 × 630
Palette
Ember
#DF5200
Accent only — sparing
Ink
#141414
Primary background
Usage
- Keep clear space around the mark equal to half its height.
- Never stretch, rotate, recolour or add effects to the mark.
- Keep the knock-out centre open — it is part of the mark.
- Use Ember sparingly; charcoal and paper carry the identity.
